Trademark Registration
Securing your trademark across Türkiye, the EU, and the US protects your brand at every stage of growth, from seed to global scale.
A registered trademark is among a company's most durable assets. GlobalB Law advises technology companies, startups, and digital-first businesses on clearance searches, filing strategy, and prosecution across the Turkish Patent and Trademark Office (TÜRKPATENT), the EU Intellectual Property Office (EUIPO), and the United States Patent and Trademark Office (USPTO). We map your markets before you file, identify conflicting marks early, and structure multi-jurisdictional portfolios to match your commercial roadmap.
For clients entering new geographies, whether a Turkish startup expanding into the EU or a US company launching in Türkiye, we coordinate local filing with international routes such as the Madrid Protocol, keeping costs controlled while maximising territorial coverage. We also advise on classification strategy under the Nice Classification to ensure your filing genuinely covers your product lines and planned extensions.
Beyond registration, we monitor your marks, handle oppositions filed against you, and bring cancellation or opposition proceedings against conflicting third-party applications. Our approach is commercially pragmatic: we focus on the markets that matter most to your business and build protection that scales with it.
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How long does trademark registration take in Türkiye and the EU?
At TÜRKPATENT, straightforward applications typically proceed to registration in roughly 10–14 months. At EUIPO, the standard timeline is around 7–9 months assuming no oppositions. We monitor both proceedings actively and advise you if an opposition arises.
Do I need separate filings for Türkiye, the EU, and the US?
Yes, there is no single filing that covers all three. An EUIPO registration covers 27 EU member states, but Türkiye and the US each require separate national filings. We coordinate these through the Madrid Protocol where appropriate to streamline costs and prosecution.
What happens if someone opposes my trademark application?
An opposition gives the applicant the opportunity to defend the mark. We prepare and file a defence, gather evidence of distinctiveness or coexistence, and negotiate directly with the opposing party where settlement is commercially sensible. If necessary, we take the matter through the full opposition procedure.
Can I trademark a logo, a slogan, and a product name separately?
Yes, and in most cases it is advisable to do so. Each element, the word mark, the logo, and the slogan, can be registered independently, giving you layered protection. We advise on which elements warrant separate filings given your budget and risk profile.
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