Streaming & Creator Agreements
GlobalB Law drafts and negotiates streaming and content-creator agreements, exclusive and non-exclusive platform deals, brand integration terms and IP ownership provisions, for streamers, agencies and platforms operating across borders.
The commercial relationships between content creators, streaming platforms, gaming publishers and brand sponsors have grown rapidly in value and complexity. An exclusive streaming deal is not merely a distribution agreement, it determines where revenue flows, who owns the recorded content, whether the creator can appear on rival platforms, and what happens to the catalogue if the relationship ends. Poorly balanced agreements expose creators to significant loss of control and platforms to IP disputes over archive content.
GlobalB Law structures streaming and creator agreements that reflect the asymmetric negotiating positions typical in this market while protecting the long-term interests of our clients on either side of the table. We advise on platform exclusivity provisions and carve-outs, sponsored-content disclosure obligations under Turkish RTÜK rules, EU Digital Services Act requirements and US FTC guidelines, and the interaction between creator agreements and publisher terms of service.
For agencies and management companies representing multiple creators or talent rosters, we build standardised contract frameworks with the flexibility to accommodate deal-specific terms, reducing legal overhead without sacrificing the protections individual creators need.
What we do
Services in this practice
常见问题
常见问题解答
What are the key risks in an exclusive streaming deal for a creator based in Türkiye?
The principal risks are: overly broad exclusivity that prevents monetisation on other platforms or at live events; IP-assignment clauses that transfer ownership of VOD content to the platform permanently; and governing-law choices that make dispute resolution impractical. We identify and negotiate each of these before signature.
Do Turkish streamers need to disclose sponsored content, and what rules apply?
Yes. RTÜK regulations require clear disclosure of commercial communications in online broadcasts. Additionally, EU DSA obligations apply to creators who target EU audiences, and US FTC guidelines are relevant for any content distributed or accessible to US viewers. We ensure that contract terms and on-screen disclosure obligations are aligned across all applicable regimes.
Who owns the content a creator produces under an exclusive deal?
Ownership depends entirely on the contract. Platforms often seek broad IP assignments or perpetual licences to all content produced during the exclusivity period. We negotiate to preserve the creator's ownership or, at minimum, to define clearly the scope of the licence, the duration and the rights retained by the creator after the agreement ends.
Can a streaming agency use a standard template for all its creators?
A well-drafted framework agreement can standardise the majority of terms while leaving deal-specific variables (fee, exclusivity scope, content commitments) as schedule placeholders. We build these frameworks to reduce per-deal legal cost without leaving individual creators inadequately protected.
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