Brand Protection
Brand protection goes beyond trademark registration, it is the active, ongoing work of detecting, deterring, and stopping misuse of your brand across every channel where your business operates.
A registered trademark is a foundation, not a complete solution. Brand protection for digital and technology businesses requires active surveillance of e-commerce platforms, app stores, social media channels, and domain registries, and a clear enforcement protocol for what to do when infringement is found. GlobalB Law advises brands on building monitoring programmes, responding to counterfeiting and lookalike products, and taking enforcement action across the channels and jurisdictions where their brand is being exploited.
For technology companies operating across Türkiye, Europe, and the US, we coordinate brand enforcement through the appropriate mechanisms: platform takedowns under the EU Digital Services Act, marketplace notice-and-action procedures, WIPO Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings, and administrative or judicial proceedings in national courts. We also advise on brand protection in social media, including impersonation accounts, unauthorised influencer usage, and counterfeit goods advertised through digital channels.
Proactive brand protection also means designing a brand architecture that is legally defensible from the outset. We review brand extensions, sub-brand naming, and co-branding arrangements before they create conflicts, and advise on coexistence agreements where two similar marks operate in adjacent markets. The goal is a brand that is easy to enforce and hard to imitate.
What we do
Services in this practice
常见问题
常见问题解答
We found a fake version of our app on a third-party store. How quickly can this be addressed?
Platform notice-and-takedown procedures on major app stores (Google Play, Apple App Store) can result in removal within days when a well-documented infringement notice is submitted. We prepare and submit these notices with the evidence necessary to avoid the application being rejected, and escalate to legal proceedings if the platform fails to act.
A social media account is impersonating our brand, what can we do?
All major platforms have impersonation reporting processes, and we use these in combination with formal legal notices to obtain rapid account suspension. Where the impersonator is identifiable and the damage is significant, we also advise on civil claims for passing off or unfair competition under Turkish or EU law.
How do we protect our brand on marketplace platforms like Amazon or Trendyol?
Marketplace brand protection requires registering your mark in the platform's own brand registry (e.g., Amazon Brand Registry), then using the platform's notice-and-action system for infringing listings. We manage this process and advise on coordinated enforcement combining platform reports with legal letters to sellers and customs recordation to intercept counterfeit goods at the border.
Should we pursue brand protection in jurisdictions we haven't entered yet?
Generally yes, at least in jurisdictions where counterfeit production or distribution is likely. Securing a trademark registration before you enter a market prevents squatters from registering your mark first, which is a common problem in Türkiye, China, and several other markets. We advise on a cost-effective defensive filing strategy calibrated to your expansion roadmap.
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