Digital Media & Influencers

GlobalB Law advises digital media companies, content creators, and influencers on the commercial, IP, regulatory, and cross-border legal framework that governs the creator economy.

Digital media and the influencer industry have developed faster than the regulatory frameworks designed to govern them. Advertising disclosure rules, platform monetisation policies, brand partnership structures, and intellectual property ownership questions now demand precise legal guidance, particularly when creators and brands operate across Türkiye, the EU, and the US simultaneously.

For content creators and agencies, we structure brand collaboration agreements that address usage rights, exclusivity windows, performance benchmarks, and termination mechanics clearly enough to withstand commercial disputes. We advise on advertising standards and disclosure obligations under Turkish RTÜK rules, EU digital services regulation, and applicable FTC guidance, so sponsored content stays compliant across every jurisdiction where audiences are reached.

For digital media companies and multi-channel networks (MCNs), we cover the full commercial stack: talent contracts, revenue-sharing arrangements, platform terms negotiations, IP ownership in AI-assisted content, data protection obligations toward subscriber audiences, and corporate transactions as companies consolidate or raise institutional capital. Our cross-border capability means the same team handles Turkish law requirements and parallel EU or US considerations without a handoff.

업무 내용

이 업무 분야의 서비스

01Brand collaboration & sponsorship agreement structuring
02Advertising disclosure compliance (RTÜK, EU DSA, FTC guidelines)
03Talent contracts, agency agreements & MCN arrangements
04IP ownership, content licensing & usage rights in creator deals
05Data protection & KVKK/GDPR compliance for audience data
06Corporate transactions, investment rounds & platform M&A

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